MAAD x STORIES: WAWFCRAFT
Their Facebook description depicts them as "2 broke girls who always question their friendship", and we interview Samantha Tan (just one in a pair) on just how their friendship, love for dogs, arts and crafts finally led to 'WAWFCRAFT'
What was your inspiration behind starting WAWFCRAFT?
WAWFCRAFT is actually the brainchild between my friend, Jamie and I! Both of us love arts and all things pretty… and we both love dogs! We would think of random things that we wished existed for ourselves or our dogs and one day, we decided why don’t we just try to do them ourselves?
We really liked the idea of having our dogs around with us, so we had the idea of creating personalised earrings and charms to remind us of our little ones while we’re out and about! We joked about starting a business based on customising crafts for others, and here we are now! (I honestly thought we were joking about this).
If you could give one statement or description about your brand, what would it be?
Hand-crafted goods by 2 girls who always question their friendship. That’s where WAWF came from, ‘Why Are We Friends’! WAWF is something we constantly question ourselves.
What is the best thing about being a designer?
I really love the freedom of making mistakes and trying again! As a designer, there is no such thing as a bad piece of work, only learning experiences. This has really encouraged me to not give up when I’m feeling frustrated at my own self, or running low on creativity.
What are your long term plans for your brand? In terms of expansion, hopes, reach, etc
We created WAWFCRAFT as an outlet to continue creating new ideas and work our creative juices! We are taking WAWFCRAFT one step at a time, and whatever happens to us, we are glad that we started this journey!
We hope to continue coming up with other unique personalised crafts and gaining more support from our customers :)
How did you first find out about MAAD, and when did you first join?
A few years ago, I saw posts on Instagram about MAAD and decided to go down and check it out! It was really cool seeing everyone sharing their handmade crafts and selling them.
We decided to participate in MAAD earlier this year! It was a real eye opener for us.
What is your motivation in joining the event?
We thought that MAAD would give us exposure and also help us kick start WAWFCRAFT proper. MAAD was our first offline sales platform and we were really excited for it!
What are your hopes for MAAD?
I hope MAAD carries on for the years to come! MAAD was a great experience for me, not just as a vendor, but as a patron. It was a great chance to meet new people who were also passionate about arts and craft.
How has MAAD affected your art and craft?
MAAD gave us exposure to the art scene in Singapore and we were able to pick out products that were more popular. We also became friends with our neighbouring vendors and customers! They inspired us, and helped us grow to where we are now!